Pop-Up Type Museum 2019:
Type... Revealed!

The 2019 exhibition was the 8th instalment of the Pop-Up Type Museum — an annual typographic exhibition put together by the class of Advanced Type at Emily Carr University.

The branding project started with the intention of combining the creative diversity of all exhibitors in our class, creating something of a “controlled chaos” by combining everyone's aesthetics. We also wanted to keep the brand voice fun and cheeky. Inspired by the cover design of tabloid magazines, the look and feel of the exhibition’s viual identity is visually loud and crowded, while also playing into the idea of hiding and revealing information. That was how Type… Revealed! came to be: the name refers to the unveiling of typographical knowledge and evokes a sense of fun, mystique and intrigue.

December 10 – 13, 2019

✺ Creative Direction

✺ Visual Identity

✺ Exhibit Design

✺ Print Design

Branding Team
Megan Chen · Sahil Mroke · Triet Pham

Special thanks to Peter Cocking, our instructor for the exhibition, and all our amazing fellow exhibitors. In collaboration with the Type Brigade.



↑ Wordmark explorations with different font weights of Rhode family

↑ Final wordmark design

↓ Hover!

Opening Night Invites

Exhibition Programs

Exhibit Design

left → right: tote bag stand, Revelation Cards display, takeaway exhibition programs (table), interactive logo centrepiece.

Revelation Cards Display

Interactive Centrepiece

↓ Hover!


✺ Exhibition opening night, December 10, 2019

✺ Photos by Murad Ahmed



Instagram — @popuptypemuseum

Announcement & photo gallery by Emily Carr University

Exhibition at the Michael O’Brian Exhibition Commons, Emily Carr University — December 10 –13, 2019

Printed materials produced in black and fluorescent pink inks from the Risograph printer in Communication Design Studio, Emily Carr University.


Rhode — designed by Font Bureau;

Px Grotesk — designed by Optimo;

Le Murmure — designed by Jérémy Landes;

TINY — designed by Jack Halten Fahnestock;

Savate — designed by Wech;

BioRhyme — designed by Aoife Mooney;

Freight Micro — designed by Joshua Darden.

© 2020 Triet Pham. Typeset in Inter by Rasmus Andersson.

Email — trietpham.design@gmail.com

Instagram — @triet._.pham

LinkedIn — Triet Pham